An Immersive Retail Experience Zone

All About Furnitures – Retail Showroom Execution

Year: 2021

Location: Coimbatore

Completion Timeline: 5 Months

Reference Architect / Interior Designer / Firm: Shrenik Jain

 

 

 

 

 

 

 

 

Detailed Storytelling

This was one of our earliest showroom collaborations outside Gujarat — a retail experience zone in Coimbatore spanning over 30,000 sq. ft. The project was commissioned by Mr. Shrenik Jain, the owner of 'All About Furnitures', who also managed a successful modular kitchen and wardrobe business in the region.

 

 

 

 

 

 

 

 

 

 

 

Mr. Jain visited our Vadodara facility for an initial walkthrough. What began as a curiosity-led visit evolved into a full-fledged partnership, with our brand being the only one in the store offering fully customised end-to-end furniture solutions.

 

 

 

 

 

 

 

 

 

Scope of Work

• Furniture display modules across approx. 5,500–6,000 sq. ft. area
• Coffee tables, accent chairs, and dining tables in multiple formats
• Conceptual and engineered storage racks made with metal + engineered wood
• Drawers and openable storage shelves with integrated lighting

 

 

 

 

Special Highlights

• A coffee table made using 21 different elements and 6 types of finishes
• Inclusion of unique marble variants that expanded our own material capabilities
• The openable rack systems were engineered for showroom staff access on all sides — combining visibility and practicality

 

The display modules we crafted for this store pushed us toward better presentation logic, industrial-level consistency, and deeper product engineering. This retail project continues to give visibility to our craftsmanship in the South Indian market.