Bedazzled!

Elira Jewels – Surat

Year: 2024

Location: Surat

Completion Timeline: 45 Days

Reference Architect / Interior Designer / Firm: Design Paradigm / Indoors

Detailed Storytelling

Elira Jewels in Surat was a fast-paced yet highly customized retail interior project where we had the opportunity to contribute multiple statement furniture pieces tailored for both customer interaction and executive use. Executed in collaboration with Design Paradigm / Indoors, the project blended elegance with function within a compact 45-day execution window.

Scope of Work

• Jadeja Chairs for customer seating
• CORD Sofa (originally designed by Dipen Gada for another project)
• Laser-cut metal-top tables with bent metal bases
• MD Cabin Table with integrated ice-charging socket and lacquered PU finish
• Large conference table with laminated top and custom-designed base

Special Highlights

• The Jadeja Chairs added a touch of regal simplicity, offering comfort and character to the customer zones
• The CORD Sofa, known for its minimal structure and impeccable posture support, was a standout seating choice that brought architectural balance to the space
• The MD Table was both functional and minimal, with a charging solution integrated seamlessly into the lacquered surface
• The laminated conference table posed a major fabrication challenge due to its size (13 feet long and 4.5 feet wide), demanding precise structural design and finishing

This project, though short in duration, reflected a crisp, modern sensibility and a strong design narrative curated by the architects. Every piece delivered played a specific role in creating a refined customer and executive experience within the jewellery retail environment.